(619) 376-5699| alexhernandez@kw.com| Keller Williams Integrity First Realty

Seller Representation

Sell smarter.
Net more.

In the Phoenix market, the difference between a good sale and a great one comes down to strategy. We price precisely, market aggressively, and negotiate relentlessly — so you walk away with more.

What's your home worth?  Find out in 60 seconds — no obligation, no pressure.

Our Track Record

Listings that perform
above the market.

Most agents list your home and wait. We build a targeted campaign around your property — professional photography, strategic pricing, digital exposure, and agent outreach — before day one on the market.

The result? More showings, stronger offers, and a faster close at a higher price.

Average days on market11 Days
Listings that sold above asking73%
Average sale-to-list ratio101.4%
Homes sold in first 30 days94%
Luxury home exterior

Our Listing Strategy

How we get you
top dollar.

01
Strategic Pricing

Pricing is the single most important decision in your sale. We run a thorough CMA — not just comps, but active competition, buyer demand, and market momentum — to land on a number that attracts offers fast.

02
Professional Presentation

Every listing gets professional photography, a 3D walkthrough, and a custom marketing package. First impressions happen online — we make sure yours stops scrolling.

03
Maximum Exposure

Your home hits Zillow, Realtor.com, and 50+ platforms the day it lists. We also market directly to our buyer network and active agents — generating interest before your first showing.

04
Expert Negotiation

Multiple offers are a position of power — but only if you know how to use them. We evaluate every offer on price, terms, and risk, then negotiate to maximize your net proceeds.

05
Transaction Management

From accepted offer to close, we manage every inspection, appraisal, and escrow milestone so nothing falls through the cracks and your timeline stays on track.

06
Relocation Coordination

Selling and buying simultaneously? We coordinate both sides of your move — timing your close, finding your next home, and managing it all as one seamless transaction.

The Selling Process

From listing to closing day.

01
Valuation

We run a full CMA and walk you through pricing strategy, prep recommendations, and a realistic timeline before you sign anything.

02
Prepare & Launch

Photography, staging advice, and full marketing setup — we launch your listing with everything in place to make a strong first impression.

03
Showings & Offers

We coordinate showings, gather agent feedback, and keep you informed in real time. When offers come in, we break them down clearly so you can decide with confidence.

04
Close

We manage every detail through inspection, appraisal, and escrow — right up to the moment funds hit your account.

"Listed our Chandler home on a Thursday, had three offers by Saturday — two over asking. Sold for $22,000 above list price. Their marketing strategy was unlike anything I'd seen from an agent before."

Robert D. — Sold in Chandler

Ready to Sell?

Find out what your
home is worth.